Non-Profit website needs a complete overhaul. I'm looking for someone to revamp the site's design and navigation while optimizing it for higher conversions.
Key Improvements Needed:
- Improved Navigation: The current website feels clunky and some pages are hard to find. A clear and intuitive navigation structure is crucial.
- Updated Visual Design: The current design is outdated and doesn't reflect the professionalism and quality of our organization.
- Enhanced User Experience: The user journey needs to be engaging, seamless, and ultimately drive visitors to make a donation.
Key Goals:
- The primary objective of this redesign is to increase our sales and conversions.
Elements Lacking:
- One of the main areas I believe is holding us back is the Call to Action (CTA) placement. It's not prominent or compelling enough for visitors to take the desired action.
Ideal Freelancer:
- Extensive experience in website design and user experience.
- Proven track record of increasing sales and conversions through website redesigns.
- Strong understanding of CTA placement and the psychology of user engagement.
- Adept at modern, clean design principles that reflect brand quality.